Jabir b. Abdullah reported:
While the Messenger of Allah ( صلی اللہ علیہ وسلم ) was delivering (a sermon) on Friday, a caravan of merchandise came to Medina. The Companions of the Messenger of Allah ( صلی اللہ علیہ وسلم ) rushed towards it till only twelve persons were left with him including Abu Bakr and 'Umar; and it was at this occasion that this verse was revealed. And when they see merchandise or sport, they break away to it.